24k gold
24k gold skincare products generally highlight their ability to provide a noticeable radiance and glow to the skin, often attributed to the gold particles reflecting light, while also claiming potential anti-aging benefits due to the purported stimulation of collagen production; however, the effectiveness of gold in skincare is still debated and largely depends on the quality of the product and its formulation with other active ingredients, with some users reporting positive results while others find it to be primarily a luxury marketing tactic with minimal tangible benefits.